Browsing category Branding

Anchorage Big Wild Life branding research

Between the busses, radio advertisements and trendy tote bags, you’ve probably noticed Anchorage Big Wild Life. The city’s new slogan introduced in 2007 has been plastered about in an effort to brand Anchorage as a perfect blend of urbanity and wilderness. The campaign, which no doubt cost more than most

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What is Branding?

Since Glacier Graphics & Web Design changed to Open Avenue Design + Branding, I’ve heard quite a few people ask what is branding? No, we do not go around searing the back side of cows with hot metal irons. Branding is referring to “brand” as in brand name clothing, electronics,

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